the end of big

My brother and I talked this evening about trends as we see them. He has always sensed trends early, having a keen talent in that regard. So a trend we see is “the end of big”. Big car companies, big insurance companies, big collections of businesses, big franchises. He was sitting in a “big bar restaurant franchise” while he spoke with me, sitting at the bar and marveling at how the bar staff stayed sane while people’s body chemistry and awareness quotients changed over time with cocktail consumption. It is a weird thing to watch. Weirder if you have to serve intoxicated people over time. Anyway, we got to talking about how to use the big stuff created by big companies like those big auto plants in Detroit. Our idea is this: small car companies rent time on the shop floor to make their cars…well, right now there are few small companies like that but that’s the idea. Big is over-rated. The conversation was a bit difficult at times because this bar where he was eating had very bad jazz playing over the sound system…corporate music. Despite the bigness, the annoying bartender, and the bad corporate jazz music, my brother enjoyed the food. Since this place is next door to his building, I suggested that in the future he forego the atmosphere and just order his food to go.