I think strategy, like breaking up, is very hard to do. Successful leadership
demands juggling skills, that multi-tasking thing. Juggling well does not make
for strategy. Strategy is hard and yet fluffy, like a dust bunny under your
bed. It swirls around when you try to nab it.
Strategy is more of a process than a thing bound in attractive binders
or downloadable in .pdf format. The process has much in common with making
sausage. We’ve built automated sausage machine-like simulations. Users of these
military, economic, and political tools stretch from Wall Street to
Pennsylvania Avenue to Fort Leavenworth.
Today we want results. Don’t bore us with the process details. Let’s
develop an App, please. Today it’s apparent to me that strategy is beyond a
lost art. Strategy is no longer a concept worth discussing. Strategies have now
been fashioned into algorithms. The most sophisticated of these serve the god
of finance.
Strategy challenges people to see connections where connection is possible
and identify gaps. Gaps can be opportunities. Strategy requires us to ask hard
questions reminiscent of those Mike Wallace posed. One has to appreciate the
present tense of things while backward planning from some definition of
success. There can be multiple versions of acceptable success. George Marshall
likened strategy to thinking of time as a stream. Two people wrote a book about
strategy called “Thinking in Time”.
I studied this book over the course of a year with fifteen other
people. We dipped into Richard E. Neustadt and Ernest May’s collection of
guided case studies as a sort of hobby in the midst of our regular course work.
We came to agree that “Thinking in Time” taught us more than a few things. We
even developed a process, our own “sausage machine” based upon the book. The
machine consisted of a mind map; a left to right, right to left, up and down
mosaic of ideas. It worked because it kept us curious.
A friend eloquently summarized strategy: the orchestration of means in
ways to achieve desired ends.
That was then. Financial transactions, driven by the technologies
developed by “quants”, outrun the human ability to plan. Intellectual problem
solving is an anachronism in this contemporary atmosphere where finance drives
all else. Profit is the end. We no longer care about the process.
Public policy, democracy, even institutions like higher education and
health care operate within the new cathedral of finance and banking. I’ve
shelved “Thinking in Time”. The dust jacket has a purpose now. Those strategic
lessons have no contemporary meaning.
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