Tuesday, March 31, 2009

what would google do?

Business books often read like theology. Slow sauntering explanations, leading arguments, and subtle revelation. Many of these writers obviously paid attention in their college philosophy class and even read a few of the required readings. Business writing seeks to give guidance and enlighten. But also, business writing is great business. In “What would Google Do?”, Jeff Jarvis explains the philosophical tenets behind the success of Google and then applies these elements of innovative goodness to other industries to answer the question. For example, he describes a “GoogleT&T” as a collaborative platform of data and voice services. Collaboration appears on almost every age. I enjoyed his book, but sense that the message also included encouragement to make this collaborative way something universal. He realizes that cannot be so. He characterizes Google as an elegant organizational platform. Some of that term comes from Mark Zuckerberg, the founder of Facebook. I‘m writing these words upon a platform. Jeff and Mark suggest that I link and seek to acquire some “Googlejuice” by way of some Ads on my blog here, because they believe I need to be found. What should I do? What would Austen do? What would Amiri Baraka do? What would Zora Hurston do? I think Zora would would put fresh paper in her typewriter, pour a drink, light a cigarette, turn on the record player with some jazz, and just write.

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